We believe in the magic of the ocean.

Our name alludes to the birds of the central California coast as well as our many regular guests who come to enjoy the wind, sun, and sand of the Pacific Ocean. Our unique hotels recharge and rejuvenate guests, year after year.

Couple in love having fun laughing and smiling at beach


We create inviting spaces and memorable experiences for all

Our entire team strives to make each of our guests feel welcomed and comfortable so they can enjoy the beauty of the ocean and our local coastal community, just as much as we do.

hotel mgmt

Hotel Management by a seasoned team

With over 100+ years of hospitality experience collectively, the management team brings together knowledge from hotels all over the United States, from value to luxury markets. Our team is comprised of guest service professionals, housekeeping inspectors, event planners and many more people of hospitality expertise, helping to create the level of guest experience each Shorebirds Hotel Group™ property promises to deliver.

Hospitality Management Services

Our mission is to make sure all our guests are welcomed with a smile and are comfortable during their stay, providing casual and clean accommodations with high-tech amenities and outdoor spaces that invite you to spend your time outside taking in the magic of the ocean.

Hospitality Services
Friends Watching The Sunset Over The Ocean

Eco Conscious travel practices

Our central California coastal hotels are ahead of the curve when it comes to energy efficiency and eco consciousness, implementing multiple measures to conserve and help to save our beautiful planet and ocean.

Groups & Events

With capacities up to 150 people, our conference, banquet rooms and outdoor terraces are a remarkable location to host your next event. Perfect for business meetings, conferences, nonprofit fundraisers, birthday parties, anniversaries and church retreats, our multiple hotels can provide the ideal indoor or outdoor location for your group visit.

Fire pit and umbrella on patio with ocean view

Our History

Starting with one hotel in Pismo Beach in 2010, which was the SeaCrest OceanFront Hotel®, the Shorebirds Hotel Group™ now operates three unique hotels situated right on the coastline with spectacular ocean views, beach access points, and unique rooms and spaces for travelers of all ages and inclinations. All three hotels have undergone recent renovations keeping them up-to-date with the latest in-room technologies, well-appointed furniture and fixtures, and design elements that are modern and comfortable.


years in business


associates serving 3 unique hotels


hotel rooms and vacation rentals


Recharging & rejuvenating guests

Our name alludes to the aquatic birds found along the Central Coast as well as our many guests who come to enjoy the wind, sun, and sand of the Pacific Ocean. Our collection of unique hotels beckons them back to the shore year after year.


Our hotels are located on the bluffs of Pismo Beach, California, all ocean front with expansive views of the Pacific Ocean.


Multiple generations return to our hotels and Pismo Beach to create lifelong memories with family and friends year after year.


Our associates are friendly and empathetic, and ready to welcome you with a smile. Our cancellation and booking policies are flexible and we understand that sometimes Life Happens® !


Our team of experienced hospitality professionals brings together their knowledge of hotels, travel experiences and events to create an environment that our guests can enjoy and have fun during their stay.


Our associates work as a team to create memorable experiences and keep all our guests safe and comfortable during their stay, with consistent guest communications, on-site staff readily available and accessible event planners to assist groups during their visit to any of our locations.